Ryan Barnes

I'm a UK-based Chartered Marketer (MCIM CMktr), with more than a decade of experience building brands and driving revenue across early-stage and high-growth B2B SaaS businesses.

My background spans AI, FinTech, compliance, venture capital and SaaS: complex services that need clever campaigns. I cover go-to-market strategy, product marketing, messaging and positioning, brand development, inbound and outbound lead generation, content, SEO, paid media, marketing automation, analytics and conversion optimisation.

And I've got a strong record of hands-on delivery as both a first marketing hire and a senior growth leader. I focus on delivering measurable commercial impact: record MRR growth and improved free-to-paid conversion at Atarim, ARR and pipeline growth at PolicyMogul, six-figure inbound lead generation and brand repositioning at Intechnica, and scalable marketing operations at Praetura Ventures, Creditspring and FundApps. My earlier roles at MVF were where I first gained my deep performance marketing and conversion copywriting expertise.

I have a BSc in Geography from King's College London and two Marketing Week Mini MBAs in Marketing and Brand Management.